ABOUT YHRC

Yorke Healthcare and Regulatory Communications is a leading provider of specialized crisis communications and marketing communications consulting for the heavily regulated healthcare industry. Medical device manufacturers, pharmaceutical companies, and biotech companies rely on YHRC to help guide them through the complex communications challenges posed by FDA, EU, or other regulatory action.

Erik Yorke is founder of Yorke Healthcare and Regulatory Communications. Erik helps to enhance and protect the reputations of clients through a mix of proven and innovative digital and traditional PR strategies. He has spent the last 14 years serving leading regional, national, and global healthcare brands by providing crisis communications counsel, strategic campaign direction, and program oversight for comprehensive PR programs. A skilled writer, Erik has led the content-marketing charge for numerous clients.

 

Erik’s deep healthcare experience has involved the full spectrum of care, ranging from work for hospitals and other care providers, to insurers and medical technology companies. Notable clients include BIOTRONIK, bioMérieux, United Healthcare, and Mercy Health Partners of Ohio. His expertise in crisis communications ranges from counseling clients in the event of recalls to guiding healthcare clients through FDA investigations.

 

With a unique talent for helping clients communicate highly complex technologies to both expert and lay audiences, Erik’s work has won numerous awards on behalf of clients that include Emerson, Giant Eagle Supermarkets, Gold Star Chili and the Visiting Nurse Association of Greater Cincinnati.